Rap Musical against Automated Propaganda

Convenience, not choice. Efficiency, not freedom. Frictionless experience. 

In marketing and the retail sector, data analytics is widely used to profile and micro-target consumers and to predict behaviour.  The ultimate goal, apparently, is for humans to be able to outsource all decision-making to machine intelligence (make Google do it!). What is at stake within the political realm? 

ALGO-RHYTHM is the first in a series of works that probes the insidious but comprehensive threats to human rights and agency posed by the rise of the quantification and algorithmic management of daily life. Using hiphop, drama, street art and data-driven filmmaking, this navigable, musical installation explores how our embrace of the convenience of machine intelligence, refracted through the slick interface of smartphone apps, makes us vulnerable to manipulation by political actors. Recognising the urgent need for a new visual language to illuminate this concern, Manu Luksch collaborated closely with Jack Wolf and Mukul Patel to develop a hybrid narrative form that unites photogrammetry and volumetric filmmaking with traditional approaches. Through its auratic and poetic use of computational imaging technologies, ALGO-RHYTHM scrutinizes the limitations, errors and abuses of algorithmic representations. 

Development of ALGO-RHYTHM began in April 2018 in Dakar, with the participation of leading Senegalese musicians, poets and graffiti artists.  in production 


Directed by Manu Luksch
Starring: Gunman Xuman as Mr. X., CEO of Data Analytica, and
Lady Zee and OMG as the Presidential Candidates
Featuring: Adja Fall, Illégal, Kruh, MC Mo and Rhapsod.
Soundtrack/Music: Mukul
Lyrics based on a text by Manu Luksch & Mukul Patel, co-written with Gunman Xuman and Keyti Cheikh Séne
Live Graffiti: MadZoo, Zeinixx
Immersive FX consultant & recording: Jack Wolf 
Camera Op and dronista: Malick Sy
Production Management Dakar: Baila Sy
Project Assistant Dakar: Jojo Shone
Supported by the Open Society Foundations
Produced by Manu Luksch and denkbar Filmentwicklungs GmBH.